About us

About us

To order with DS4U is to truly work with someone you can trust.

About Us

DS4U was established over 22 years ago and has enjoyed a continual and steady growth. We are now in the rather unique position of being one of the last truly independent, family owned, companies that have not succumb to corporate takeover. Because of this more and more dental practices are choosing to support us knowing that they always have a person to discuss things with who is passionate about their industry.


DS4U was started from scratch with the strongest of ethics. We are dedicated and committed to supporting every size of dental business as we ourselves started from humble beginnings and have always maintained independence from larger institutions willing to push us beyond our means. Our sensible approach to business has kept us level headed and profitable throughout our long trading period.

Our managing director has worked in the dental trade for over 35 years, starting from school as an order picker for the largest family-run dental company at that time. He is still actively involved in every aspect of the business, in fact one of his main roles involves maintaining environmental controls and recycling – taking huge care to keep the business green and environmentally friendly.

Knowledge is paramount in this industry and being independent means not having to remain within the boundaries of a particular brand. That independence will always lend to giving customers the best possible deal on products, coupled with a fast delivery service and always having a person to talk to DS4U makes for a perfect supply partner for your dental business.
All of your favourite top brands are available through DS4U and only products that are tried and tested within the industry are stocked but if in the unlikely event of a problem arising our returns procedure is simple and worry-free.

We have a great long term relationship with many of the major suppliers and we supply everything that you would find within their catalogues or websites, this includes all of their own brand products. The only products we don’t supply are Anaesthetics or prescription-only medicines (POM).
Whilst most suppliers are in fierce competition with each other our independence means that we are able to supply you with products from a wide variety of different companies, this gives you, the customer, more choice, better personal service and above all else truly great prices.

We hope you find us clear and transparent. We enjoy listening to our customer feedback and consider it a very important tool to help us maintain our belief in customer care being paramount. We very much look forward to hearing from you and to building up a long term relationship that benefits us all.

We combine extensive record of practical experience with an equal focus on customer service approach. In the last 6 years, our dental clinic grew a list of returning clients!
We look forward to you becoming one of them as well!